Privacy Policy
At Little Shoes, Big Voice (“we,” “our,” or “us”), accessible via littleshoesbigvoice.com (“Website”), your privacy and the confidentiality of your personal data are of the utmost importance to us. We are committed to protecting your privacy and complying with all applicable data protection laws, including the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other relevant regulations, with a privacy-first approach in all our practices.
1. Introduction
We value your trust in sharing your personal data and are committed to handling it responsibly. This Privacy Policy outlines how we collect, use, store, and share your information when you visit littleshoesbigvoice.com, use our services, or otherwise interact with us. We endeavor to maintain the highest standards of privacy and data protection and implement strict security and transparency protocols.
2. Scope and Data Controller Role
This Privacy Policy applies to users (both visitors and customers) who access or use the Website. Little Shoes, Big Voice is the “Data Controller” under the GDPR for all personal data collected and processed through our Website. As a Data Controller, we determine the purposes and means of processing your personal data.
If you are a resident of California, we act as a “business” under the CCPA and are responsible for handling your personal information in accordance with applicable laws.
3. Categories of Personal Data We Process
We process various types of data to provide and enhance our services:
a. Usage Data
Includes information about your device and how you use our Website—such as browser type and version, IP address, time zone setting, access times, visited pages, referring sites, and navigation patterns.
b. Account Data
Includes your name, phone number, billing and shipping addresses, and email address. We collect this data when you create an account, place an order, or sign up for services.
c. Profile Data
Information resulting from your interactions with us, including your preferences, behavioral data, shopping history, past communications, and other settings recorded under your profile.
d. Communication Data
Includes the content of emails or messages sent to us through the contact form or via direct correspondence, such as customer support requests and email history.
e. Technical Data
Includes information about the device you use to access the Website, your operating system, referral source, mobile network information, system configuration, and other diagnostic data.
f. Transaction Data
Includes details about products you purchase through the Website, payment information (processed securely through third-party providers), delivery details, and billing records.
g. Preference Data
Includes your stated preferences for email marketing, product categories, interests, and consent to receive promotional communications.
4. Legal Bases for Processing Personal Data
We rely on the following legal bases to process personal data:
– Contractual Necessity: To fulfill obligations related to service delivery, account management, order processing, or responding to user requests.
– Consent: For sending marketing communications, storing cookies (where applicable), or processing sensitive personal information where legally required.
– Legitimate Interests: For logistical operations, fraud prevention, customer service improvements, security monitoring, insights and analytics, and service enhancement—without unduly infringing on your rights or freedoms.
– Legal Obligation: Where we are legally required to retain data or disclose data in response to lawful requests.
5. Your Rights as a Data Subject
If you are a resident of the EU, UK, or California, you may exercise the following rights under applicable data protection laws:
– Right of Access: Request a copy of the personal data we hold about you.
– Right to Rectification: Request correction of any inaccurate or incomplete data.
– Right to Erasure: Request deletion of your personal data, subject to certain exceptions.
– Right to Restriction: Request limited processing of your data under specific circumstances.
– Right to Data Portability: Request transfer of your data to another service provider.
– Right to Object: Object to processing where we rely on legitimate interests or where processing is for direct marketing.
To exercise any of your rights, please contact us at [email protected]. We will respond in accordance with applicable laws.
If you are a California resident, you also have the right to request disclosure of the categories of information we collect, the purpose for collection, and the third parties with whom it is shared.
6. Security Measures
We implement industry-standard technical and organizational safeguards to protect personal data against unauthorized access, accidental loss, destruction, or disclosure. These measures include:
– Encryption of sensitive data in transit and at rest
– Access controls based on business need
– Regular security assessments and vulnerability testing
– Secure data storage and backups
– Staff privacy training and internal policies to ensure data minimization
Despite these efforts, no system is entirely immune to security risks. Users should take appropriate care when sharing personal information online.
7. International Data Transfers
Data collected through littleshoesbigvoice.com may be transferred to, stored in, or processed in countries outside of your jurisdiction, including countries that may not offer the same level of data protection. In such cases, we implement safeguards as required by applicable law, including:
– The use of Standard Contractual Clauses approved by the European Commission or equivalent mechanisms as lawful bases for international transfers.
– Assessment of recipient country legislation for appropriate data protections.
8. Data Retention
We retain data only for as long as necessary to fulfill the purposes for which it was collected, including legal, financial, and business operations, as outlined below:
– Account Data: Retained for the duration of your account and up to 2 years after account closure.
– Transaction Data: Maintained for up to 7 years for accounting and legal compliance.
– Technical and Usage Data: Retained for up to 12 months for analytics and debugging.
– Marketing/Preference data: Retained for 3 years or until you withdraw consent.
When data is no longer required, it is securely deleted or anonymized.
9. Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience, analyze performance, and deliver personalized content. These include:
– Essential Cookies: Necessary for the Website to function (e.g., login, shopping cart).
– Functional Cookies: Enable enhanced functionality and personalization.
– Analytics Cookies: Collect anonymous data to understand how visitors interact with our Website (e.g., Google Analytics).
– Performance Cookies: Monitor performance indicators, load times, and user satisfaction.
Some cookies are set by third-party services embedded in our Website.
10. Cookie Management and Compliance
Upon first visit, users are presented with a cookie consent banner compliant with the GDPR and CCPA. You have the ability to:
– Accept or reject optional cookies
– Modify cookie preferences at any time via our Cookie Settings page
– Block cookies through your browser settings
Your continued use of littleshoesbigvoice.com after consenting to cookies constitutes your agreement to the use of cookies as described above.
11. Children’s Privacy
We do not knowingly collect personal data from individuals under the age of 13. If we become aware that we have inadvertently collected data from a child, we will take prompt steps to delete such data. If you believe a child has provided us with personal information, please contact us immediately at [email protected].
12. Policy Updates
We reserve the right to modify or update this Privacy Policy at our discretion to reflect changes in legal requirements or our operations. Significant modifications will be communicated via the Website or email, when appropriate. Continued use of the Website constitutes your acknowledgment of the updated policy.
13. Contact Us
For any inquiries, concerns, or requests regarding our privacy practices or this Privacy Policy, please contact:
Little Shoes, Big Voice
Email: [email protected]
We are dedicated to maintaining your trust and protecting your data. Our policies and practices strictly comply with the GDPR, CCPA, and other relevant legislation. Should you have any concerns about how your data is managed, processed, or stored, we encourage you to reach out to us directly.